Our values

Listening to the stone, understanding the human

Each diamond, each pearl, each colored gemstone and each fragment of meteorite has its own unique way of interacting with light and with people.

It is this subtle relationship between nature and the gaze that guides our work.

Precision as a language

Our approach is based on rigorous gemmological knowledge, enriched by a deep understanding of the jeweler’s craft.

We collaborate with artisans whose expertise we profoundly respect and admire: their mastery, patience and sensitivity give life to every creation.

Creating through continuous progression

Each piece is accompanied from the selection of the stones to the final details of fabrication.

This process is built in dialogue with the workshops, in a constant search for accuracy.

Our ambition is to improve at every stage, with both exacting standards and humility.

A purchasing expertise built over more than 35 years

For more than three decades, we have selected our diamonds directly from cutting workshops and from the world diamond exchange.

This privileged connection allows us to avoid intermediaries, to choose stones with balanced proportions and to ensure a coherent quality-to-price ratio.

This independent approach, based on experience and knowledge of the market, guarantees a selection that is consistent and faithful to our criteria.

Materials as a starting point

 We choose materials that carry within them a history, a presence and a singularity.

The diamonds we offer meet demanding criteria;

the pearls, colored gemstones and meteorites are selected for their character, their balance and their visual expression.

Discreet creations, designed to last

Each piece of jewelry is conceived to stand the test of time with simplicity and elegance.

We favor authenticity, sobriety and harmony, visible in every line, every proportion and every finish.

A relationship built on transparency

We share our knowledge, explain our choices and accompany each person with respect.

Trust is built through clarity, attentiveness and the quality of the exchange.

An attentive ethic, from the stone to the hand

We attach particular importance to the origin and journey of our stones.

Our diamonds comply with the Kimberley Process, an international agreement designed to ensure that they do not come from conflict zones and that they circulate within a controlled and documented framework.

For colored gemstones, pearls and meteorites, we favor partners we know personally, sometimes for decades.

We also sometimes go directly to the source, meeting the artisans and the places where these materials are found.

This proximity, built over time, allows us to choose with care, to understand the history of each stone and to ensure consistency between its origin, its nature and the values we uphold.

 

Why choose diams

 

© 2004 - 2026 diams.com. All Rights Reserved. Kimberley Process: In accordance with United Nations resolutions, the diamonds sold on this site come from legal sources that are not involved in conflict financing. diams.com guarantees that its diamonds, to the best of its knowledge and according to the written guarantees given to it by its suppliers, are not "diamonds of the war".