diams SA, the leading Swiss online diamond and jewelry retailer
Founded in 2004 in Lausanne by a passionate gemmologist, diams has become the leading Swiss website for jewelry and diamonds, offering complete price transparency as well as ethical and social values.
The traceability of our diamonds, in addition to the quality of their GIA certificates, are of crucial importance to us. In the field of online jewelry, diams sets itself apart from the competition thanks to its modern and truly daring vision: to create the finest jewelry with a 30 to 50% discount on the best market price and make it available to all.
Embodying the true expression of love and tenderness, a jewel is with you throughout all of life’s special moments: marriage, Christmas, mother’s day, father’s day, birthdays and all those surprises.